“Liza is a pleasure to work with. She creates interactive and fun wine experiences that are enjoyable for everyone. She really knows her wine and you can just tell how much she loves sharing her passion with all kinds of groups.”
“Liza is a pleasure to work with. She creates interactive and fun wine experiences that are enjoyable for everyone. She really knows her wine and you can just tell how much she loves sharing her passion with all kinds of groups.”
“Liza’s years of writing about the wine business gives her ready access to experts across the industry. In her seminar at Sonoma State, her first-hand knowledge and experience was complemented by first-class panel of colleagues,”
“I’ve worked with Liza for nearly a decade and have always been impressed by her passionate knowledge of wine and spirits. Over the years, she’s helped me craft brand and corporate messaging that truly resonates with trade and consumers. Working with an experienced journalist is an asset for any communications professional and I’ve found my relationship with Liza to be invaluable,”
“Liza is unmatched for her enthusiasm and pursuit of knowledge, all while retaining charm and humor while bringing it to her audiences. I always enjoy her ability to challenge me,”
“Liza is one of our most trusted writers. Her professionalism, expertise, and ability to meet tight deadlines make her a go-to choice when assigning stories on the wine and spirits business,”
“Liza’s creative, approachable style captivates her audience in an engaging, immersive experience. She is a unique wine educator in terms of her professionalism and ability to stay at the top of the game while demonstrating her vast knowledge of the wine, food and spirits. She is truly the quintessential Wine Chick who has the innate ability to evangelize any brand she promotes,”
“We had a great night! Liza’s events are a true delight. Her knowledge about wine is jaw dropping. She knows how to educate about wine in a playful way. The experience was excellent!”
“As an Italian I have a passion for wine. I found the same passion in Liza, her knowledge and enthusiasm for sharing so much information and so many details about wine made her the center of the party!”
“Liza has a sharp take on the modern wine industry, offering insights and recommendations that stand out from the crowd. Her writing is informative and enjoyable to read, and hopefully opens you up to something new in the wine world,”
“What an elixir! I sort of know one is not supposed to enjoy one’s own publicity but I couldn’t help enjoying how well you write even if it was about my firm and myself.”
“Liza’s ‘How to be Wine Savvy in Business’ was a big hit with our alumni. Liza’s warmth and natural ability to pique her students’ curiosity ensured that everyone went home learning a lot. We tasted some great wines, answered all our burning wine questions and had tons of fun. Liza took care of all the details making sure the whole night ran smoothly,”
“I was very impressed with the depth of knowledge and expertise you so eloquently shared with our attendees. You did a great job balancing a very knowledgeable group of wine enthusiasts. I would highly recommend your services to anyone.”
Wine events for groups of different professional backgrounds (tech, banking etc.), levels of wine knowledge and demographics (such as women’s groups, gay groups).
Interactive wine tasting and competitive events appropriate for groups of 10 to 300, which can include seminars, interactive wine tasting activities-such as comparing styles of oak and tasting blind—and wine battles based on Iron Chef.
Assistance with finding the right venue, caterers, stemware and negociating it all as an insider on your client’s behalf.
Sugar and salt, how do they affect the flavor of wine? How can you cook differently to make your dishes work better with wine by using judicious quantities of seasonings? These seminars also cover hints for dining out in terms of both food and wine pairings.
Want to visit wineries closed to the public, eat dinner and tour the cellar at a winemaker’s house or taste vintages no longer commercially available on the market? Let a career journalist open the door to experiences that your clients will talk about for years to come.
Let me help in securing tastings at lesser-known wineries, give you access to older vintages, combine them with unique food excursions and give your group the benefit of tasting in private rooms and staying at winery properties not open to the public.
Women-only weekends, bridal celebrations and educational programs for any occasion or when spouses are focused on other activities. These can cover great wines made by women winemakers and can include wine-based spa and beauty treatments, elaborate meals and unique sports and hiking activities.
Ask anything and everything you ever wanted to know about wine purchasing, ordering, storage and service. Learn how to choose the perfect wines for corporate gatherings, buy within your price point and serve wines at their ideal temperature and point of drinkability.
Take on your friends and clients like an Iron Chef. Compete at regional, varietal and pairing challenges to win stars for your wine knowledge and a prize. Your guests will love the playfully competitive format.
Liza the Wine Chick is a font of new and exciting ideas that inspire everyone from corporate planners to consumers. Her dynamic formats include educational seminars and boot camps, interactive food and wine pairings and blind tasting competitions and tailored wine- and cocktail-themed sessions for team building, parties and private and corporate festive gatherings.
Region-, varietal-, style-, trend- and portfolio-specific courses to take wine and food schools and academic institutions to the next level.
From trends to standards in customer service, bring in an expert to reinforce best practices and get your staff up-to-date and re-energized.
For wine schools, restaurants and bars, importers, brands and more.
Wait staff and chefs can always benefit from training, whether it is tableside with clients, in the kitchen or in your meetings to optimize sales. Zimmerman will get your staff focused on key food and wine trends, new service standards and pairing synergies to help your operation pump up sales.
Zimmerman can help your team strategically fine-tune sales pitches and marketing materials across spirits and wine categories with key insights on trends, data and what is relevant to consumers.
Informative, fun and educational tasting formats give producers and importers access to key on- and off-premise accounts and specific consumer demographics when executed by a noted journalist and educator as a value-added presentation.
Zimmerman’s creative use of trends and data helps publicists and marketing execs communicate key messages and points of brand distinction, look beyond traditional wine media, provide ideas for RFPs for new brands and get the message out to operators.
For more information on event formats and services for the event planners and DMCs; wine tourism and visitors associations; publicists; and brands and marketing executives; as well as themed wine events for bankers, attorneys and general information and pricing please click the appropriate link.
Liza Zimmerman has been writing, educating and consulting about wine, cocktails and food for more than two decades. She has also worked almost every angle of the wine and food business: from server and consultant to positions in distribution, education and sales. Her approach to wine education, coverage and training is savvy, down to earth and unpretentious.
Zimmerman is one of a very limited number of career magazine editors in the education field.
She focuses on demystifying wine and transforming it into a daily joy and tool for business and networking for her clients and readers. She has visited all the world’s major wine growing and spirits producing regions—50 plus countries and counting—is one of several hundred people in the U.S. to hold the Diploma of Wine & Spirits (D.W.S.), the three-year program that is the precursor to the Master of Wine.
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Listen to 910.KKSF’s Dining Around hosted by Gene Burns with special guest Liza Zimmerman, who talks about her trips to Sicily and Chicago.
Listen to 910.KKSF’s Dining Around hosted by Joel Riddell with special guest Liza Zimmerman, who shares her culinary experiences in Turkey.
Liza the Wine Chick offers everything from interactive wine and food pairing sessions, insight on wine for business etiquette and high-energy, competitive wine competitions (based on Iron Chef). As an educator and consultant, she excels at new wine and spirits formats that bring value to consumers, restaurants, wine and spirits marketers, event planners and DMCs.